CREATE CONTENT LIKE IT MATTERS, AND IT WILL.

As a child of the digital era, it seems almost paradoxical that I still enjoy printed magazines, but I do. They're the purest form of content still out there. During the 2000s, I used to be a daydreaming preadolescent whose world vision was driven by what I saw and read on Teen Vogue, J-14, Seventeen, and Tiger Beat, to name a few. Back then my leisure time was spent carefully going over every new edition and learning the latest about a pop-culture-verse that served as escapism. That's how I also came to love the brands that still matter to me today. Why? Because I saw myself in them. While the majority of things these magazines sold in images didn't mirror the reality of their readers, the ones that did, prevailed. 

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Years later I have gone on to complete my own Bachelor's Degree in Journalism, written for an award-winning student publication, work for a female-led startup accelerator, and—in turn—readjust my convictions and ideas on politics, women, representation, and what it means to be Latinx. I also understood why and how visionary brands thrive, create community and stay relevant. 

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Content that addresses the realities of the world we live in, including that of the underrepresented, carry a message of genuineness. When brands stay consistently advancing efforts to satisfy the needs of their customers through humor, empathy, and real-talk: people trust them, people love them, people stay loyal. Tie that with a standout aesthetic and an authentic tone and you've got a winner. Helping brands put out content that matters is my passion and I hope they trust my unique formula to do it.